Our Team

Afshin Shahalizad, PhD

CEO & Co-Founder

Afshin stands at the forefront of technological innovation with over 13 years of dedicated experience. He has adeptly steered R&D teams through the complexities of cutting-edge projects, demonstrating exceptional skill in project management, business development, and intellectual property (IP) strategy. His profound expertise in securing research funding and forging strategic alliances has propelled organizations toward groundbreaking achievements. Afshin’s technical mastery extends across a broad spectrum of optoelectronic systems, where his contributions have significantly advanced the fields of optoelectronics, optics & photonics, and nano/microfabrication. His international work showcases a remarkable blend of theoretical knowledge and practical application, leading to innovative solutions that address pressing challenges in technology and industry. As a technology consultant, Afshin brings this wealth of experience and insight to clients, offering tailored advice that drives technological advancement, operational efficiency, and competitive edge in the marketplace.

Arman Oroomchi

President & Co-Founder

With more than a decade immersed in the consulting landscape, Arman has honed his expertise with a specialized focus on business development, ESG (Environmental, Social, and Governance), GRC (Governance, Risk, and Compliance), and legal intricacies. As a seasoned professional, Arman has successfully guided numerous organizations towards sustainable growth and excellence. With a keen focus on business development, Arman excels in identifying opportunities, fostering strategic partnerships, and tailoring solutions that align with each client’s unique goals. A passionate advocate for ESG principles, Arman integrates sustainability into core business practices, ensuring compliance with legal frameworks. With a client-centric approach rooted in trust and transparency, Arman is committed to delivering tangible results and elevating businesses to new heights. Arman’s passion extends to fostering innovation, as he actively contributes to the success of startups, offering invaluable insights and strategic guidance.

Masood Oroomchi, FCA (U.K.)


Highly accomplished and seasoned financial executive with over 30 years of experience, Massood Oroomchi is the co-founder of FinEx Group, a comprehensive financial and IT solutions provider. Specializing in governance, risk, compliance, and internal control programs, Massood excels at delivering tailored solutions for organizations of all sizes and sectors. His extensive background in finance and leadership roles spans various industries, including oil & gas, IT, and public practice. A results-driven professional, Massood is committed to exceeding client expectations, fostering long-term relationships, and driving operational excellence.

Zachary Russell, MBA

Business Consultant

As a Professor of Innovation at Seneca College, Zachary Russell is dedicated to nurturing the next generation of innovators and thought leaders. His passion for fostering creativity and driving impactful change aligns perfectly with our mission. Beyond academia, Zachary excels in the business world as the CEO of Infinity Rope, where his exceptional leadership and vision have propelled the company to new heights. Combining academic insight, entrepreneurial spirit, and real-world experience, Zachary is instrumental in guiding startups towards success.

Farhad Farnia, PhD

Technology Advisor

As the CEO and Co-founder of Ecofilter Tek, Farhad leads a team committed to developing self-cleaning membrane technologies. With a blend of 15 years in polymer science and 5 years of entrepreneurship, he has honed skills in pilot-scale system development, business development, market analysis, and creating value propositions with clients. Farhad’s goal is to bridge the gap between laboratory innovation and market needs, particularly focusing on combating water scarcity and pollution with advanced polymer solutions. His entrepreneurial journey is marked by significant contributions to both the business and academic worlds. Driven by curiosity and a dedication to making a positive impact, Farhad actively seeks new challenges, shares his experience, values collaboration with diverse minds, and aims to contribute meaningfully to Canada’s economy.

What Sets Us Apart

Diverse Perspectives: We believe that diversity drives innovation. Our team brings together individuals with varied backgrounds, skill sets, and perspectives, fostering creativity and well-rounded solutions.

Client-Centric Approach: Your success is at the forefront of everything we do. Our team is committed to understanding your unique needs, challenges, and aspirations, tailoring our services to ensure maximum impact.

Continuous Learning: In a world that never stops evolving, neither do we. Our team is dedicated to continuous learning, staying at the forefront of industry trends, and bringing fresh insights to every client engagement.

Passion for Excellence: Excellence is not just a goal; it’s a standard. Our team is driven by a passion for delivering exceptional results, turning your vision into a success story.